Ghraoui’s Tout Shami
– Market Entry Strategy

A licensing collaboration with Vöslauer AG.


The following 30 page report was worked on by a cross-national team of five people including myself.

It outlines a market entry strategy for a Damascene mulberry juice beverage to be introduced to the Austrian market via a hypothetical licensing agreement.

To learn more about these talented individuals, please click on their names below to view their LinkedIn profiles.

Team Members: Bishr Haffar, David Kvick, Dennis Le Lacheur, Emily Nyawira Igogo & Jungwon Ahn