Full Page Print (Spec) Ad for Icelandic Restaurant

“Speculative Ad”


This is a full page print ad that would be used to advertise the featured restaurant in Icelandair’s in-flight magazine to tourists.

I focused on establishing a communication strategy based on the chef’s award-winning status, his traditional rustic Icelandic cuisine and 100% locally-sourced ingredients. Using a conversational 1-on-1 tone in addition to interesting facts about the restaurant helps to build interest.

The conception, copy and design were all done by me.

All images are released under Creative Commons CC0 as public domain (source: Pixabay).

Full Page Print Ad - Speculative